Abstract
The wide application of digital media has had a profound impact on the development of urban culture and the lives of residents. Urban citizens promote a public, bottom-up cultural reproduction through interactive communication on digital media. The advent of social media such as short video apps “Tik Tok” has led to the emergence of a number of culturally distinctive internet famous cities in China. This paper studies the urban cultural interaction between virtual space and physical space through the cultural planning problem of internet famous city, which reveals how urban cultural activities expand from physical space to virtual space, and deduct new spatial content through the virtual space. This paper aims to establish megacity planning strategies for culture in the perspective of digital media. Firstly, this paper analyzes the interaction behavior of the Internet famous city culture in the virtual space and the urban cultural heritage in the real space, so as to explore the storage form and characteristics of the city culture in the virtual space; Secondly, it analyzes the correlation between the spread of urban culture on digital media and the public cultural facilities , to explores the forms and characteristics of urban culture and effects of the construction of urban public cultural facilities; Thirdly, author analyzes the urban culture reproduction content of digital media, and link it with the development of internet famous cultural economy in real space. Finally, the results are how to achieve the identity of megacity citizens and how to shape local spatial solutions. This paper shows cultural regeneration and new ideas for reconstruction in the public domain for the megalopolis in the information age through the perspective of sociology and culture. So that planners can not only coordinate the relationship between people and the urban physical environment, but also take into account the deep contribution of the virtual space to the urban space.
