Abstract
With larger proportion of the population will reside in urban areas, a greater focus of food-related issues plays a central role in the era of Sustainable Development Goals (SDGs). The combination of rapid urbanization and economic development in the urban area in developing countries is resulting in the high prevalence of food insecurity transition, especially for socioeconomically vulnerable households. Limited food choices, access, and market dependency to obtained food are the key factors of those groups experiencing food insecurity. They are often unable to change their circumstances though the stakeholders are increasingly collaborated to tackle these issues through the inclusion of food security in some planning strategies, social-program, regulation. Therefore, an appropriate measurement and analysis are necessary to solve this longstanding urban issue. This research uses a case study methodology to gain insight the relation of socioeconomically vulnerable household’s food insecurity status and their food choice motives. A paper-based survey was administered in two high-socioeconomic districts in Bandung, Indonesia. Data were analyzed by Principal Component Analysis and ANOVA. Results demonstrated that the relationship between the household` food insecurity status and their food choice motives were derived and with that, we discuss that the household will maximize their utility by choosing their motives of consumption subject to the resource allocation and daily life constraints. By understanding, this pattern of choice motive could help local government planners to planning scheme priorities to address food insecurity and public health more effectively through social program and education in order to realize sustainable city and to increase the well-being of the vulnerable people in the urban area.